Lexus Becomes Official Luxury Vehicle of Circuit of The Americas
Posted on January 08, 2020
Circuit of The Americas (COTA) is continuing to expand on its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn. COTA is making major strides to take the only purpose-built FIA Grade 1 facility in the U.S. to the next level by partnering with the best in automotive - Lexus.
As part of this three-year partnership, Lexus will serve as the official luxury vehicle of Circuit of The Americas. These luxury performance vehicles will act as courtesy transportation for prominent clientele and visitors during major COTA events. Additionally, Lexus will display vehicles year-round, onsite at the world-class property including, for the first time ever, a vehicle will be displayed on the track’s iconic reflection pond in the Grand Plaza for million-plus fans to enjoy each year.
As COTA continues to expand its 1,500-acre facility into a multi-purpose entertainment destination, COTA is excited to align itself with Lexus - marrying luxury with high-end performance. Bobby Epstein, COTA’s Chairman, explains, “We could not be more thrilled to partner with Lexus and their passion for brave design, imaginative technology, and exhilarating performance. We already host some of the biggest races in the world, from Formula 1 USGP to MotoGP, and partnering with Lexus and all they represent means a great deal to us.”
“It’s fitting that we are now partners with an elite track that’s right in our backyard,” said Lisa Materazzo, vice president of Lexus marketing. “This valuable partnership will help us demonstrate Lexus’ commitment to providing a dynamic driving experience in all our vehicles, especially our performance vehicles.”